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Weirdstock

Weirdstock is certainly a brand with an abundance of spirit. Their bold bedding injects a whole lot of soul into your home. Fun and uplifting, their dopamine decor works to create joy and stimulate the senses in bedrooms far and wide. But how best to capture the spirit of a brand that thrives in its offbeat and eclectic personality?
We needed to match their weird.
Getting under the skin of Weirdstock meant taking an unconventional approach to tease out the story, influences, fears, and aspirations behind the brand. The Barbican Centre made a suitably retro backdrop for our initial brand workshop with Weirdstock founder Johanna Haughey-Lewis. Working closely with Johanna over the following weeks, key insights revealed themselves.

 

Weirdstock is not for everyone. It’s for those seeking an escape from the mainstream. Our research showed that people seek alternative groups for a sense of belonging, purpose, or meaning. A chance to express our true self with like-minded people and foster community, personal transformation and enlightenment.
Weirdstock’s manifesto of maximalism harnesses bold colours, eclectic patterns, and abundant decor to create sensational spaces full of personality. Sensory-rich environments are more restorative and pleasurable. This makes them more effective in reducing stress, increasing arousal and bringing you joy. Dopamine decor truly is a prescription for pleasure.
Unconventional themes require an unconventional narrative and our animators embraced the challenge. Drawing on the art, music and experimental attitude of the 70s counter-culture, we conjured a suitably left-field story to manifest Weirdstock’s spirit film:
The cult of Weirdstock treats maximalism not only as an aesthetic principle but as a spiritual path, where the abundance of decoration, sensory stimulation, and vibrant design is viewed as a sacred expression of creativity, individualism and pleasure.
Their high priestesses of pleasure have reached a state of dopamine-fueled bliss and are revered as the ultimate source of wisdom and guidance. They preach a doctrine of indulgence and seek to guide followers to higher and higher states of joy through the stimulation of the senses.
Join them in the euphoria of excess.